Neuromarketing research – what exactly is it?
Recently, neuromarketing has played an increasingly important role in the field of marketing. From this article you will learn what neuromarketing research is and what it can be useful for. What is neuromarketing Neuromarketing studies the decision-making process in consumers, using tools from the fields of psychology, social science and neuroscience. It is an area […]
Beware of these mistakes during a sampling campaign
Sampling is one of the most effective forms of marketing campaigns and works to the benefit of both the entrepreneur and the customer. From this article you will learn how to avoid the most common mistakes when creating a sampling campaign. Sampling campaign Sampling campaigns (or sampling) are used as part of a brand’s sampling […]
