How do sample packaging drive cosmetics sales?
Consumers are more satisfied with their purchases if beauty products have attractive packaging. This rule also applies to sample boxes. If they are customised and consistent with the design of the cosmetic packaging, customers are more likely to return for the full-sized product. Let’s take a closer look at this rule and identify the elements […]
Does giving away cosmetic samples boost sales?
According to Forbes, samples are the third-largest driver of purchases of full-size skin care products, make-up cosmetics and perfumes. And while freebies have always attracted customers, they have become even more important in the post-Covid era. Learn why giving cosmetic samples is currently an effective marketing strategy. Shift in beauty consumer habits Try before you […]
