In this article you will find out what product seeding is, and whether it will work as a marketing tool for you.
Product seeding – what is it?
Product seeding is a form of marketing in which we deliver samples of our product (especially a new product) directly to the customer’s home, in such a way as to enable them to try the product before they buy it. The aim of such an action is not only to increase sales, but also to get the customer to give positive feedback or spread the word among their nearest and dearest – thus helping to build awareness and recognition of our brand.
Product seeding is a popular form of marketing for products that may be difficult to sell directly online or in-store (without the possibility of testing).
Examples of such products are: cosmetics, food or beverages.
By delivering product samples directly to customers’ homes, we can:
- increase awareness of our brand,
- present ourselves in a positive light, as a brand that cares about customer relations – meeting their needs,
- encourage customers to purchase the product in the future.
For example, if we are a cosmetics company, we can send samples of our new perfumes to customers who have registered (or purchased products) on our website. A group of our customers receive perfume samples in this way – delivered directly to their home, which increases the chances of testing them and deciding on a purchase. This is convenient for the customer, who has the opportunity to test the product without leaving home. For us, on the other hand, it is useful because we have a greater likelihood not only that the product will be tested, but also that it has reached the right consumer (the target audience for our product).
Is product seeding a cost-effective marketing tool?
Product seeding can be a cost-effective marketing tool for many companies, mainly it depends on the type of product, the target group and the marketing objectives you want to achieve.
An example would be seeding where we have a broad audience or an unspecified target group. In such a case, the cost of sending samples directly to the customer’s home may be high and the action itself may not be successful, as not all of the recipients will be interested in the product after receiving a sample.
However, if you have a product that stands out in the market and is able to attract the attention of consumers, then product seeding can be an effective marketing strategy. By sending product samples directly to the customer’s home, we provide an opportunity for them to test the product directly, which may prompt them to buy it in the future. In addition, a positive experience with a product can prompt customers to recommend the product to others, which can contribute to the growth of our brand.
Ultimately, the effectiveness of product seeding depends on many factors, such as the quality of the product, the market segment, the marketing strategy and many others. It is worth thinking carefully and evaluating the potential costs and benefits – before deciding to use product seeding as a marketing tool.
Summary – is product seeding a good branding tool?
Product seeding can be a good branding tool because it allows you to reach potential customers directly. It provides an opportunity to test products without leaving home, and to express your opinion about them. In this way, we can build awareness of our brand and gain the trust of customers through their positive experience with our product.
At Burgopak Poland we can help you with product seeding. Contact us– we design and produce sample packaging for companies in Poland and anywhere in the world.
Joanna Sorokin, Automatika Sp. z o.o., GRUPA AZOTY, „Rekomendacje na bazie product seeding”: http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-171155f5-b24e-476b-9d95-fca97823765e