Dyed paper in the cosmetics industry: luxury or necessity?

Cosmetics packaging has extremely important functions: they protect a product, emphasise its qualities, distinguish it on the market and tell the story of its brand. We know that the colour of the product is one of the most important factors of the “brand experience”, which is why when designing packaging it is important not only to remain in line with the visual identification, but also to arouse the admiration of the customer.

Coloured packaging

The colour scheme of the packaging is one of the most important factors influencing consumers’ purchasing decisions. As statistics indicate, it is the colour that is responsible for over 70% of the choices made. In the cosmetics packaging industry, the aesthetics of the design and workmanship emphasise the qualities of the product.

So before you start the production of your packaging, learn about the technological possibilities offered by the paper market to be able to take into account the visual and tactile sensations of a prospective customer at the design stage.

The methods of dyeing paper and paper products

Dyeing of paper and paper products takes place as a result of a technological process in which, using colouring substances, the materials undergoing the process receive a specific coluor.

Learn the basic methods of colouring:

1. Dyeing in the mass – takes place at the production stage and consists in adding an appropriate dye to the pulp. With this method, the paper in its entire section has the same colour.

2. Surface dyeing – it also takes place at the production stage, most often it is an off-line process. A dye is applied to the face of the paper ribbon, then the paper is stabilised, dried and only then cut into bobbins or sheets.

3. Surface dyeing by printing – during the printing process, a selected colour (from Pantone or CMYK) is printed on the sheet – the so-called uniform-colour background, the full coverage of the sheet with a given colour.

Paper dyed in the mass shows much greater exquisiteness and stability than surface-dyed paper. In the finished product (e.g. a box), microcracks may be formed on the fracture places. Using paper dyed in the mass, such damage is practically invisible to the consumer.

A blaze of colours, thicknesses, formats…

Packaging manufacturers offer a wide range of coloured papers and a variety of weights and formats. Burgopak Poland alsooffers exclusive materials from the world-class manufacturers, such as Ferdigoni. You can choose from many surface finishing methods (smooth, textured, stamped, metallised), which gives you the possibility of their various applications. Among the papers dyed in the mass, it is worth paying attention to:

  • Luxurious uncoated cardboard boxes, coloured with lightfast pigments,
  • Base surfaces textured or stamped with various designs,
  • Papers smoothed or with a natural surface,
  • A wide range of papers dyed in the mass, made of recycled pulp


Paper dyed in the mass allows for the use of various refinements. It is ideal for hot-stamping, as well as dry-stamping, punching, selective varnishing. It is perfect for offset, digital and screen printing.

If you want to know more about hot-stamping, read the article “What is hot stamping? Check out how the biggest brands add elegance to packaging”.

Edges in the same colour

A great advantage of a product dyed in the mass is its colour present also in the section. The fact that the edges do not differ from the surface is of aesthetic importance, especially in complex solutions requiring elements cutting and bending.

It is worth remembering especially when the design requires the use of base surfaces with higher weight and in dark shades – then it is difficult not to notice the white edge in the final product.

In which industries is the dyed paper used?

Packaging made of paper dyed in the mass is used in many industry branches. Such paper is ideal for elegant packaging for luxury goods that require a particularly beautiful setting. It fits perfectly with refinements. It is most popular in the following industries: cosmetics, clothing, alcohol and advertising, where customers appreciate particularly the originality and aesthetic values.

Ecology in the paper industry

In recent years, the ecological trend has remained invariably in the TOP position. We are more aware, there is a lot of talk about sustainable development. Paper mills put great emphasis on environmental aspects, they invest in ecological production methods by limiting the amount of chemicals used, they use renewable energy sources or closed water cycles. All this counteracts climate change. Pro-ecological activities are reflected in the offered base surfaces made of recycled pulp, plant masses (hemp, grass straw).  

What are the advantages of paper dyed in the mass?

  • Rich colours allow for any choice of tints, both pastel and intense ones,
  • Uniform and durable colour without the risk of wiping off,
  • No white borders in the place of the notch or on the edges,
  • The paper is highly opaque,
  • The possibility of using many refinements and bookbinding depending on the raw material used.


In times when consumer awareness and requirements are increasing, manufacturers should focus on quality that will distinguish their products from the competition. In the wide range of papers dyed in the mass, everyone will find an interesting shade. However, no matter what colours are chosen for the packaging, it is important that they create the right mood and reflect the desired attributes of your brand. Answering the title question — paper dyed in the mass, which until now was a luxury, becomes a necessity in the production of prestigious packaging.

As a company with many years of experience in the production of packaging for cosmetics and cosmetics samples, we recommend paper dyed in the mass to all customers for whom the final effect and standing out on the market is important. Burgopak Poland cooperates with the largest paper suppliers in Europe, so we can guarantee quick access to the best materials.

 You can read more about the meaning of colours in the article “The importance of colours in packaging – what is good to know?”.


  1. Blus K, Czechowski J., Koziróg A. New Eco-friendly Method for Paper Dyeing. FIBRES & TEXTILES in Eastern Europe 2014
  2. “Papermaking and related processes” by Mariusz Kaczmarek
  3. https://www.rynekpapierniczy.pl/slownik/barwienie-wytworow-papierniczych, access: 28.12.2022

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