How can you apply neuromarketing research to increase the effectiveness of your marketing campaign?
From this article you will learn how neuromarketing research can influence the effectiveness of your marketing campaign. Why do we need neuromarketing? The main purpose of neuromarketing is to increase the effectiveness of our marketing strategy and to better understand consumer behaviour and preferences. Neuromarketing allows us to understand our customers’ emotions, preferences and motivations. […]
The effectiveness of sampling, or how does sampling affect product sales?
From this article you will learn how sampling can affect your product sales. Research into the impact of sampling on product sales has been conducted by various companies and marketing agencies, but the results can vary according to context and industry. There are many factors that influence the effectiveness of sampling, such as the type […]
